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- Title
O labirinto YouTube: o site em que os vídeos florescem e as veredas se bifurcam.
- Authors
Silva, Mírian Rita Lucena
- Abstract
This article undertakes a journey through some of the chambers of a garden in which videos blossom in almost seven years. To analyze the corridors of YouTube, this growing virtual maze - which had only in 2010 an average of 700 billion videos sent - were chosen some of the contributions of theories of cyberculture. There were also some valid "travel maps" prepared by explorers who traveled through the corridors of this labyrinth before, studying metaphors that best classify the site and its operation. In this study we noticed that YouTube provides a platform open to diverse audiences, with different motivations. The site joined three different levels of participation: production, selection and distribution, creating different points of production and consumption of media, which shows that the labyrinth YouTube may be influencing a new media practice.
- Publication
Universitas. Arquitetura e Comunicação Social, 2012, Vol 9, Issue 1, p9
- ISSN
2175-7461
- Publication type
Article
- DOI
10.5102/uc.v9i1.1639