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- Title
Metaphorical Models in Business Linguistic Culture.
- Authors
VASILOAIA, Mihaela
- Abstract
Models are systematic descriptions based on an underlying analogy existing between one explicative domain (known to the reader) and using a target (known to be scientific). In this sense models are like extended metaphors, developing from one original metaphor into a series belonging to the same semantic domain. They differ from them in that models are restricted to a number owing to the scarcity of domains, whereas extended metaphors are used in poetry and prose discourse. Moreover, the function of models in business consists in explaining and predicting the business phenomena.
- Subjects
LINGUISTIC models; CULTURE; METAPHOR
- Publication
Economy Transdisciplinarity Cognition, 2023, Vol 26, Issue 2, p57
- ISSN
2067-5046
- Publication type
Article