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- Title
CSR at Coca-Cola.
- Authors
Madhavan, Ananya
- Abstract
The article focuses on the corporate sustainability strategy of Coca-Cola Co. which had been considered as the core to their business continuity and which depends on how they create long-term value. The company worked to create a Sustainability Framework focusing on 7 pillars of Live Positively system-wide commitment centered on the areas of marketplace, workplace, community and development. The core elements that are key to their business sustainability are also emphasized.
- Subjects
SOCIAL responsibility of business; COCA-Cola Co.; CORPORATE governance; SUSTAINABLE development; WORK environment
- Publication
Vikalpa: The Journal for Decision Makers, 2012, Vol 37, Issue 2, p94
- ISSN
0256-0909
- Publication type
Article