We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
REKABET STRATEJİLERİNİN ÖZEL HASTANE PERFORMANSINA ETKİSİ.
- Authors
KURTLUK, Emine; ALTINDAĞ, Erkut
- Abstract
Purpose: In this study, it was aimed to reveal the relationship between the competitive methods of private hospitals, which generally provide profit-oriented health service delivery, and the service quality and financial success. For this purpose, the effects of the generic competitive strategies that Porter brought to the literature on the quality performance and financial performance of private hospitals were investigated. Methodology: We conducted the study in all private hospitals operating in Ankara province and evaluated the data acquired from the managers of these hospitals via the survey method using the Structural equation modeling (SEM). Findings: As a result of the research, it has been determined that the generic competitive strategies applied by private hospitals have a direct and positive effect on the quality performance of the hospitals. In addition, private hospital quality performance has a direct and positive effect on financial performance. Originality: This research is important in terms of showing the direct effect of generic competitive strategies, such as total cost leadership, focus and differentiation, on private hospital performance and determining the degree of this effect. In addition, the effect of two different performance measures on each other was revealed.
- Publication
Verimlilik Dergisi, 2022, Issue 4, p741
- ISSN
1013-1388
- Publication type
Article
- DOI
10.51551/verimlilik.1048419