Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEntering & Succeeding in Emerging Countries: Marketing to the Forgotten Majority.AuthorsFall, Diallo MbayeSubjectsMARKETING; ECONOMIC development; PUBLICATIONS; INDUSTRIAL management; SMALL business; BUSINESS enterprisesPublicationDécisions Marketing, 2012, Issue 67, p99ISSN0779-7389Publication typeArticle