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- Title
LES SUREMBALLAGES.
- Authors
Monnot, Elisa; Reniou, Fanny
- Abstract
Within the current context of the Grenelle Environment Round Table, French government advocates source reduction strategies for over-packaging. But, companies wonder about their impact on consumers. Thanks to video recorded observations and interviews with consumers, this paper aims at examining their practices of purchase, storage and destruction of over-packaging and their beliefs towards them. The findings reveal that over-packaging, which can be unnoticed, is questioned by some consumers. The results allow us to evaluate over-packaging's perceived usefulness according to six criteria for four profiles of consumers and to propose managerial recommendations in terms of over-packaging removal by adapting products, communication as well as distribution.
- Subjects
FRANCE; PACKAGING; CONSUMER behavior; SOURCE reduction (Waste management); VIDEO recording; CONSUMER goods; BUSINESS enterprises; FRENCH politics &; government
- Publication
Décisions Marketing, 2012, Issue 65, p31
- ISSN
0779-7389
- Publication type
Article
- DOI
10.7193/DM.065.31.44