Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEUROCKÉENNES, FRANCOFOLIES, VIEILLES CHARRUES OU MAIN SQUARE FESTIVAL Le rituel communautaire comme source de fidélisation.AuthorsCOLLIN-LACHAUD, ISABELLESubjectsFRANCE; MUSIC festivals; FRENCH music; RITES &; ceremonies; CULTURAL activities; PERFORMING arts audiences; CULTURE; ECONOMIC competitionPublicationDécisions Marketing, 2010, Issue 60, p43ISSN0779-7389Publication typeArticleDOI10.7193/dm.060.43.53