Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleEXTECSION DU DOMAINE DU MARKETING: Vers un marketing du capital?AuthorsDussart, ChristianPublicationDécisions Marketing, 2002, Issue 28, p85ISSN0779-7389Publication typeArticleDOI10.7193/dm.028.85.91