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- Title
Türkiye'deki Halkla İlişkiler Lisans Bölümlerinin Müfredatlarının Dijitalleşme Bağlamında İncelenmesi.
- Authors
KILIÇ, Hilal; TÜRKER, Onur
- Abstract
The majority of today's public relations practices are continued in digital environments. This situation has revealed the necessity of the education process of public relations experts. The main purpose of this study; In Turkey in the license level in the license level, it is to determine the deficiencies at the point of digitalization in the public relations education, to determine the deficiencies at this point and find the solutions that will resolve the deficests. Public relations education in Turkey is the importance of trying to determine whether it will be based on public relations practices in digital environments. In the study, content analysis method using the Public Relations license program in Turkey, the Department Curriculums of Universities and Course Contents were evaluated in the context of digitalization As a result of the study, the curriculum of 30 universities has been found to have 44 digital content courses. According to the results obtained, the content of digital courses is largely of social media, web design, graphic design and digital marketing issues. In relation to PR2.0, known as Digital Public Relations, it is understood that there is no lesson. In addition, it was also seen that artificial intelligence, internet and robot technologies content web 3.0 Web 4.0 related courses are not in university curriculums.
- Subjects
TURKEY; WEB design; INTERNET content; PUBLIC relations; ARTIFICIAL intelligence; INTERNET marketing; SOCIAL media in education
- Publication
Igdir University Journal of Social Sciences / Iğdır Üniversitesi Sosyal Bilimler Dergisi, 2021, Issue 28, p278
- ISSN
2147-5717
- Publication type
Article