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- Title
Aplicación del Método Search para el Diseño de Escenarios Futuros en el Consultorio Empresarial de la Universidad de Cartagena (2012 - 2022).
- Authors
Vergara Schmalbach, Juan Carlos; Herrera, Tomás Fontalvo; Acosta, Marilyn Duarte
- Abstract
Within the wide variety of tools that can be used within the strategic planning, scenario planning has now become a methodological approach for predicting and / or build a future. By identifying key trends, you can construct scenarios in order to improve decision-making process and reduce the risk in organizations. This article proposes the development of a case applied to the Business Clinic of the University of Cartagena, making the design of 4 scenarios (probable). With the advice of an expert panel assessed different alternative futures ending the possible areas of development (for the next 15 years) in related areas: prospective studies, business development, training in new information technologies, management of partnerships with SENA, business development, marketing strategies and customer service.
- Publication
Prospectiva (1692-8261), 2013, Vol 11, Issue 1, p40
- ISSN
1692-8261
- Publication type
Article
- DOI
10.15665/rp.v11i1.26