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- Title
The Deviant Features of Trade Advertising Register in Arabic.
- Authors
Jaashan, Hasan M. S.
- Abstract
Arabic, like all the world languages, has different regional varieties (dialects). Ferguson puts such dialects under the term LOW VARIETY of a language which generally deviates from the standard language model. The language of advertising, for example, deviates from the standard language. It has fore-grounded linguistic features and carries a style of language characterized by being persuasive and attractive. The linguists formulate a systematic and scientific model for this highly idiosyncratic use of language. In this paper, I collected some planned linguistic deviations in the written form of trade advertising in Arabic. These advertising expressions are analyzed at different linguistic levels; namely, phonological, morphological, syntactical and semantical. This study aims to throw lights on: 1- How the language of trade advertising in Arabic is constructed. 2- The extent in which the trade advertising variety in Arabic is different from the standard variety. 3- The purpose and role of inviting the trade advertising register. 4- Whether we can use the register of trade advertising in any other register.
- Subjects
DEVIANT behavior; TRADE advertising; ARABIC language; DIALECTS; STANDARD deviations
- Publication
Theory & Practice in Language Studies (TPLS), 2014, Vol 4, Issue 11, p2307
- ISSN
1799-2591
- Publication type
Article
- DOI
10.4304/tpls.4.11.2307-2313