Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCancellation of the paper: MANAGING CUSTOMERS AS INVESTMENTS.AuthorsRai, Usha KiranAbstractA letter to the editor is presented about the article "Managing Customers As Investments" by Usha Kiran Rai in a 2007 issue of the journal, as well as a response by the editor-in-chief regarding the decision to cancel the paper.SubjectsCUSTOMER services; CUSTOMER relations; MANAGEMENT; CONSUMERS; LEADERSHIPPublicationSerbian Journal of Management, 2013, Vol 8, Issue 1, p131ISSN1452-4864Publication typeLetterDOI10.5937/sjm8-3779