We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
Thema der nächsten Ausga be: Data and Creativity.
- Abstract
The topic of the next issue of the Marketing Review St. Gallen is "Data and Creativity". The article discusses how AI-driven apps like ChatGPT, Bard, and Dalle-E challenge our traditional understanding of marketing. Although marketing still relies on human creativity, advances in intelligent automation and big data can replace or complement the human factor. The article explores innovative approaches that combine human creativity with analytical knowledge and digital interfaces to enable new marketing activities. It also raises the question of how advanced analytics, machine learning, and intelligent automation can be used to achieve differentiated market positioning.
- Subjects
CHATGPT; MARKET positioning; MACHINE learning; MARKETING; BIG data
- Publication
Marketing Review St. Gallen, 2023, Issue 5, p79
- ISSN
1865-6544
- Publication type
Article