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- Title
Literatur zum Thema: From Business to Business.
- Abstract
The literature on the topic "From Business to Business" includes various books and articles that deal with business-to-business marketing, key account management, digital transformation of sales and marketing, automation of marketing and sales, B2B marketing, and other relevant topics. The authors and publishers of the books are Backhaus and Voeth (Vahlen), Belz, Müllner and Zupancic (Vahlen), Biesel and Hame (Springer Gabler), Hannig (Springer Gabler), and Seebacher (Springer Gabler). The articles are written by Belz and Redemann (marke), Bongers, Schumann and Schmitz (Journal of Personal Selling & Sales Management), Cartwright, Liu and Raddats (Industrial Marketing Management), Erschik (Journal of Business & Industrial Marketing), Franklin and Marshall (Industrial Marketing Management), Gross, Piacentino and Bombardi (Harvard Business Review), Kemp, Borders, Anaza and Johnston (Journal of Business & Industrial Marketing), Le Meunier-Fitzhugh and Massey (Journal of Marketing Management), Mattila, Yrjölä and Hautamäki (Journal of Personal Selling & Sales Management), Ohiomah, Andreev, Benyoucef and Hood (Journal of Business Research), Prior, Hitihami Mudiyanselage and Hussain (The Journal of Business & Industrial Marketing), Riquelme-Medina, Stevenson, Barrales-Molina and Llorens-Montes (Journal of Business Research), Schmitz, Altenscheidt, Ernst and Huckemann (Marketing Review St. Gallen), Stein, Smith and Lancioni (Industrial Marketing Management), Stone, Foss, Henderson, Irwin, O'Donnell and Woodcock (Journal of Database Marketing & Customer Strategy Management), Zahay (Journal of Business & Industrial Marketing), and Zoltners, Sinha, Lorimer and Curry (Harvard Business Review).
- Subjects
SALES management; BUSINESS-to-business transactions; DIGITAL transformation; MARKETING management; INDUSTRIAL marketing; SCHUMANN, Robert, 1810-1856; FRANKLIN &; Marshall College; BOOK promotions; SALES force management
- Publication
Marketing Review St. Gallen, 2022, Issue 3, p37
- ISSN
1865-6544
- Publication type
Article