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- Title
'Co-creating the future'
- Authors
Langmaid, Roy
- Abstract
A conference paper about the role of listening rather than asking in marketing research. It discusses establishing relational depth between the researcher and participants, the researcher's use of speech to create circumstances for communication that may drive behaviour as well as several norms of listening. It examines the steps to forming a micro-culture where possibility is created for the future including invitation, creating relationships and safety, and leaving the past behind.
- Subjects
MARKETING research; LISTENING (Philosophy); SOCIAL norms; INTERPERSONAL relations; CONFERENCES &; conventions
- Publication
International Journal of Market Research, 2010, Vol 52, Issue 1, p131
- ISSN
1470-7853
- Publication type
Conference Paper