The article features German elevator manufacturer Riedl Aufzüge. Topics discussed include the company's continued survival after 80 years since its founding in 1934, the first passenger lift it produced in 1947, and the role played by customer relationship building and innovative products in the company's survival. Also mentioned is the company's business break downs including 45 percent new installations, 35 percent maintenance and 20 percent doors, cabins and safety gears.