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- Title
Using Downstream Data to Improve Forecast Accuracy.
- Authors
Chase Jr., Charles W.
- Abstract
The article presents a process using multi-tiered causal analysis (MTCA) that links consumer demand to supply using a process of nesting advanced analytical models. It mentions the supply model include such factors as trade promotions, factory dealer rebates and cash discounts. It adds the benefit of MTCA as capturing the supply chain by focusing on sales and marketing strategies to shape future consumer demand, and then linking demand to supply using a holistic framework.
- Subjects
MATHEMATICAL models of consumption; SUPPLY &; demand; CASH discounts; TRADE advertising; BUSINESS planning; SUPPLY chains
- Publication
Journal of Business Forecasting, 2015, Vol 34, Issue 1, p21
- ISSN
1930-126X
- Publication type
Article