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- Title
Getting Beyond the Broadcast Deregulation Marketplace.
- Authors
Pratte, Alf
- Abstract
The article presents a discussion on deregulation of the broadcast and the narrowcast industry. However popular the arguments for deregulating the broadcast and narrowcast industry may appear on the surface, they do not detract from the fact that the major beneficiaries will primarily be the major media corporations and conglomerates. These corporations stand to gain the most through a return to the benefits of marketplace economics and the libertarian philosophy of the press instead of the social responsibility theory, which has influenced much of the media during the past half century. Print journalists stand not only to lose some of their independence by coupling with the more conservative and profit-oriented publishers and owners, and entertainment oriented broadcasters. Print journalists also appear to be abdicating their historical right to determine content by relegating it to the marketplace. By supporting such short-range deregulations as the elimination of program logs, journalists are also relinquishing a portion of their leadership in the people's right to know as well as public access, which has prevailed in the broadcast model of the First Amendment to the U.S. Constitution.
- Subjects
UNITED States; BROADCASTING industry; NARROWCASTING; DEREGULATION; JOURNALISM; SOCIAL responsibility of business
- Publication
Newspaper Research Journal, 1985, Vol 6, Issue 2, p59
- ISSN
0739-5329
- Publication type
Article
- DOI
10.1177/073953298500600207