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- Title
Advancing consumer behaviour theory in tourism via visual narrative art.
- Authors
Woodside, Arch G.; Megehee, Carol M.
- Abstract
This paper advances (i) propositions of consumer behaviour theory in tourism via storytelling theory and (ii) skills in decoding elements and subtle details that appear in ‘good stories’ versus not-so-good stories within travel contexts. The present paper presents a set of iconic story symbols for use in decoding stories and shows how to use these tools for decoding tourism-related narratives. Practice using these visual iconic symbols in decoding stories achieves effective storytelling learning via cognitive sculpting; that is, learning improves from moving and arranging (sculpting) potentially three-dimensional story or electronically movable icons while talking or writing narratives. Copyright © 2009 John Wiley & Sons, Ltd.
- Subjects
CONSUMER behavior; TOURISM; STORYTELLING; TRAVEL; PERFORMANCE of folklore; ORAL interpretation of fiction
- Publication
International Journal of Tourism Research, 2010, Vol 12, Issue 5, p418
- ISSN
1099-2340
- Publication type
Article
- DOI
10.1002/jtr.762