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- Title
El liderazgo de Vidal: posiciones duales en su construcción.
- Authors
Ariza, Andrea; Spatola, Iael
- Abstract
This article investigates the political construction of María Eugenia Vidal's leadership and her communicative strategies deployed in the election processes (Buenos Aires 2019 and PASO CABA 2021) on Instagram. This becomes central to understanding the rise and consolidation of her figure. Here we argue that the former governor builds her image as a leader on a duality that allows her, on the one hand, to bring into play "feminine attributes" and, on the other hand, to embody attributes historically associated with the masculine. As a female leader, she adopts positions of leadership that are circumstantial.
- Subjects
BUENOS Aires (Argentina); EUGENIA; ELECTIONS; GOVERNORS
- Publication
Question (1669-6581), 2022, Vol 3, Issue 73, p1
- ISSN
1669-6581
- Publication type
Article
- DOI
10.24215/16696581e755