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- Title
Corpreneurship: creating your future.
- Authors
Harper, Stephen C.; Glew, David J.; Rowe, Jonathan D.
- Abstract
Corporate entrepreneurship requires a commitment to explore the marketplace continuously for emerging opportunities. It involves probing what your present customers and non-customers may need in the future, developing innovative products that make existing products (even your own) obsolete, exploring your market's fringe for customers who have problems that are begging for breakthrough solutions and scanning the horizon for clues for markets and even industries that do not exist today.
- Subjects
CORPORATIONS; ENTREPRENEURSHIP; MARKETS; INDUSTRIES; CONSUMERS; BUSINESS enterprises; BUSINESS; COMMERCE; PURCHASING
- Publication
Industrial Management, 2008, Vol 50, Issue 5, p12
- ISSN
0019-8471
- Publication type
Article