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- Title
Measuring and Improving Stakeholder Welfare Is Easier Said than Done.
- Authors
Gurun, Umit G.; Nickerson, Jordan; Solomon, David H.
- Abstract
While corporate social responsibility by firms aims at improving welfare for different social groups, whether it achieves this is often difficult to measure. After Apr. 2018 protests, Starbucks enacted policies that anybody could sit in their stores and use the bathroom without making a purchase. Using anonymized cellphone location data, we estimate this led to a 7.0% decline in attendance relative to other nearby coffee shops. The effect is 84% larger near homeless shelters and larger for Starbucks' wealthier customers. The average time spent per visit declined by 4.1%. Public urination citations decreased near Starbucks locations, but other minor crimes were unchanged.
- Subjects
STAKEHOLDERS; INDUSTRIAL welfare; SOCIAL responsibility of business; STARBUCKS Corp.; BATHROOMS; HOMELESS shelters; SOCIAL groups; SMARTPHONES
- Publication
Journal of Financial & Quantitative Analysis, 2023, Vol 58, Issue 4, p1473
- ISSN
0022-1090
- Publication type
Article
- DOI
10.1017/S0022109022001442