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- Title
Improving Sustainability Reporting by Addressing Customer Priorities: Insights from Switzerland and Singapore.
- Authors
Pugnetti, Carlo
- Abstract
Sustainability efforts are an important component of business activities, and reporting on these efforts is a key aspect of monitoring performance for investors and regulatory agencies. It is, however, unclear how current reporting and other, more general, communication efforts address customer priorities and can be improved in this regard. This research uses two surveys in Switzerland and Singapore to investigate the priorities of insurance customers regarding sustainability and the performance of insurance companies in addressing them. The results indicate that current sustainability reporting does not address these priorities sufficiently and can be improved. In order to do so, emphasis should be placed on core insurance activities, and reporting should be localized to increase regional relevance. Further, Sales, Underwriting, and Claims functions must be involved in sustainability efforts to improve the credibility of sustainability reporting and market positioning over the long term.
- Subjects
SINGAPORE; SWITZERLAND; CONSUMERS; INVESTORS; GOVERNMENT agencies; INSURANCE companies; MARKET positioning; INTEGRATED reporting (Corporation reports)
- Publication
Unternehmung: Swiss Journal of Business Research & Practice, 2024, Vol 78, Issue 1, p69
- ISSN
0042-059X
- Publication type
Article
- DOI
10.5771/0042-059X-2024-1-69