Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe arithmetic is easy, it is the inputs that are difficult.AuthorsHodkinson, KeithSubjectsTRADEMARK Valuation: A Tool for Brand Management (Book); SMITH, Gordon V.; RICHEY, Susan M.; VALUATION of trademarks; NONFICTIONPublicationJournal of Intellectual Property Law & Practice, 2014, Vol 9, Issue 9, p782ISSN1747-1532Publication typeBook ReviewDOI10.1093/jiplp/jpu100