We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
MOTIVATIONS TO VOLUNTEER AND BENEFITS FROM SERVICE LEARNING: AN EXPLORATION OF MARKETING STUDENTS.
- Authors
Burns, David J.
- Abstract
The volunteering rates of young adults are the highest of any previous generation. Toncar, et al. (2006) suggest that the increased volunteering activity may arise from the increased integration of service-learning initiatives into collegiate classrooms, specifically that the benefits students perceive from their service-learning activities influence their subsequent motivations to volunteer. Hence, the following hypothesis is tested: A positive relationship exists between the benefits individuals perceive that they receive from participating in service-learning activities and their motivations to volunteer. The results support the hypothesis, indicating that service learning viewed as beneficial by students may lead to increased motivations to volunteer.
- Subjects
MOTIVATION (Psychology); SERVICE learning; MARKETING education; VOLUNTEER service; CLASSROOM environment
- Publication
Journal for Advancement of Marketing Education, 2011, Vol 18, Issue 1, p10
- ISSN
2326-3296
- Publication type
Article