Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleMarketing Research: Getting Back on the Beam.AuthorsWright, David C.AbstractDiscusses key issues relevant to marketing research. Basic principles of doing marketing research; Principles of departmental operations that are appropriate for marketing research; Policy implications on management.SubjectsMARKETING research; MANAGEMENTPublicationManagement Review, 1966, Vol 55, Issue 5, p37ISSN0025-1895Publication typeArticle