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- Title
Recent Developments in FTC Policy on Deception.
- Authors
Ford, Gary T.; Calfee, John E.
- Abstract
This article discusses the FTC's 1983 policy statement on the meaning of deception. It places the statement in historical context and discusses the relations between the statement and other FTC documents, including the 1980 policy statement on unfairness and recent FTC opinions in consumer protection cases. Considerable attention is given to the specific elements of deception, the concrete meaning of those elements, and likely implications for future policy and for the role of consumer research.
- Subjects
UNITED States; DECEPTION; UNITED States. Federal Trade Commission; COMMERCIAL law; CONSUMER protection; COMMERCIAL policy; FALSE advertising -- Government policy; FAIRNESS; INDUSTRIAL management; INDUSTRIAL policy; GOVERNMENT policy
- Publication
Journal of Marketing, 1986, Vol 50, Issue 3, p82
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224298605000307