We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
AIR CARGO TRANSPORTATION AND MARKETING.
- Authors
Gentry, Dwight L.
- Abstract
The article discusses U.S. air cargo transportation and its use in marketing in the 1950's. The rate of development of air cargo transportation accelerated as a result of World War II. Experts say shipping charges pose a significant limitation on the scope of air cargo transportation. They say high rates have limited the use of air cargo service particularly in the manufactured goods field. Air cargo has proven to be an effective marketing tool for commercial products. Industry experts predict that the future rate of development of air cargo service will depend on the state of technology, the role of government, and the increased use of the service in marketing.
- Subjects
UNITED States; AIR freight; FREIGHT &; freightage rates; AIRLINE rates; COMMERCIAL product marketing; MARKETING management; CHARTERED freight air transportation; SHIPMENT of goods; AIR courier service; DISTRIBUTION costs; CARGO handling; COMMERCE; ECONOMICS
- Publication
Journal of Marketing, 1952, Vol 17, Issue 1, p1
- ISSN
0022-2429
- Publication type
Article
- DOI
10.2307/1248071