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- Title
The Rhetoric of Celebrity Cookbooks.
- Authors
MITCHELL, CHRISTINE M.
- Abstract
The author discusses the significance of celebrity cookbooks and their practical use in cooking. The author reflects on the popularity of celebrity chefs such as Julia Child, Emeril Lagasse, and Rachel Ray. The article focuses on the cookbooks "The Way to Cook" by Child, "Sara Moulton Cooks at Home," "Louisiana: Real and Rustic" by Lagasse, "Bobby Flay's Boy Meets Grill," and "30-Minute Meals" by Ray. Topics discussed include cooking techniques, engagement with the reader, promotional endorsements on cookbooks, and gendered aspects of the social influence of celebrity chefs.
- Subjects
CELEBRITY chefs; COOKING; COOKS -- Social aspects; CHILD, Julia, 1912-2004; LAGASSE, Emeril, 1959-; RAY, Rachael, 1968-; WAY to Cook, The (Book); 30-Minute Meals (Book); SARA Moulton Cooks at Home (Book)
- Publication
Journal of Popular Culture, 2010, Vol 43, Issue 3, p524
- ISSN
1540-5931
- Publication type
Article
- DOI
10.1111/j.1540-5931.2010.00756.x