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- Title
Kurumsal İtibarın Kariyer Yönetimi Üzerindeki Etkileri: KTMÜ Örneği*.
- Authors
Gül, Hasan; Avcı, Murat
- Abstract
This dissertation is pursuing to research the effects of corporate reputation management on corporate career management and individual career planning. Total 778 academic and administrative personnel of "Kyrgyz-Turkish Manas University" are the population of this research. However, as it takes a lot of time and finance to reach all the universe, main focus of this thesis include 350 personnel among them, chosen with simple sampling method. The 5 Likert scale has been prepared as the corporate reputation management and corporate and individual career management measurement system in order to test the hypothesis of the research. The obtained data were subjected to factor, reliability, independent samples t-test, one way ANOVA, correlation and regression analyzes. To conclude, the result which was obtained in research at "Kyrgyz-Turkish Manas University" is that the corporate reputation provides advantages for organizations, and because the services offered by educational institutions are different from other commercial institutions, first ones should invest more on individual's perception. In order to well direct the human perceptions through the career management first of all, the process of corporate reputation management should be effectively conducted.
- Publication
Karamanoglu Mehmetbey University Journal of Social & Economic Research / Karamanoğlu Mehmetbey Üniversitesi Sosyal ve Ekonomi̇k Araştırmalar Dergi̇si, 2018, Vol 20, Issue 34, p53
- ISSN
2147-7833
- Publication type
Article