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- Title
Memorable gastronomic experience in sustainable tourism destinations: evidence from Croatia.
- Authors
Ažić, Marina Laškarin; Rašan, Dora; Mikinac, Krešimir
- Abstract
The aim of this study is to examine the nature of the relationship (direct and indirect) between perceived quality aspects (PQ), memorable gastronomic experiences (MGE) and tourist behavioral intentions (BI) in two sustainable destinations in Croatia - Istra and Međimurje. A sample of 414 respondents was collected through a questionnaire. To examine the relationships between PQ, MGE and BI, the primary data were then subjected to PLS-SEM analysis. The findings of this study indicate that a stronger direct relationship between MGE and BI was found in Istria compared to Međimurje. Moreover, among tourists who visited Istria, MGE proved to be a stronger moderator between local food (LF) and BI of tourists. By following the research results in both sustainable destinations, DMOs can create sustainable gastronomic routes with special attention to key elements of quality that promote the MGE.
- Subjects
ISTRIA (Croatia &; Slovenia); CROATIA; TOURIST attractions; SUSTAINABLE tourism; PERCEIVED quality; TOURIST attitudes; LOCAL foods; TOURISTS
- Publication
European Journal of Tourism Research, 2024, Issue 36, p1
- ISSN
1994-7658
- Publication type
Article
- DOI
10.54055/ejtr.v36i.3156