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- Title
Matriz de Avaliação do Potencial Turístico de Localidades Receptoras.
- Authors
Almeida, Marcelo Vilela de
- Abstract
This paper proposes an assessment matrix of tourism development potential for receptive locations based on: an exploratory literature review; definition of the focus of the study (Guaratinguetá and Cunha, both located in the state of São Paulo); bibliographical and field research on these cities; elaboration, development and application of the matrix to both cities, data analysis, comparison and discussion in the light of the theoretical framework. Finally, Guaratinguetá and Cunha's tourism development potential is evaluated according to the definition proposed. It is then suggested the application of this assessment matrix to other cities.
- Subjects
GUARATINGUETA (Brazil); SAO Paulo (Brazil); BRAZIL; TOURISM management; TOURISM policy; DATA analysis
- Publication
Revista Turismo em Análise, 2009, Vol 20, Issue 3, p541
- ISSN
1984-4867
- Publication type
Article
- DOI
10.11606/issn.1984-4867.v20i3p541-561