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- Title
INFLUENCIA DE LAS ESTRATEGIAS DE PROMOCIÓN EN LA CAPTACIÓN Y ADHERENCIA AL REMO FEDERADO.
- Authors
García-González, Iván; Iglesias-Pérez, María del Carmen; Vicente-Vila, Pedro
- Abstract
The main objective of this study is to know the effectiveness of the promotional strategies of the Vila de Cangas Rowing Club in the initiation to the practice of rowing in the school population. We analyze the effectiveness of these strategies in the recruitment of participants to a school sporting event, and the influence of recruitment on subsequent adherence to federated sport. On the other hand, we investigate the effect of the independent variables gender, age category, mode of participation and ownership of the school on the recruitment and adherence of rowing practitioners. The analyzed sample consisted of 5,820 primary and secondary school pupils from 13 schools. The three recruitment strategies used are called: "Know my club", "Know the fixed-bench rowing" and "Know the rowing", all included within the Xogade programme for the promotion of school sports of the Xunta de Galicia and implemented between 2014 and 2019. The descriptive analysis of the data is carried out using contingency tables, frecuencies and percentages. For the bivariate analysis, the Pearson Chi-Square test of independence and Binary Logistic Regression are used in order to study the association between the established variables and estimate the adjusted odds ratios (OR). The use of promotional strategies results in a recruitment level of 15.5% and an overall adherence rate of 1.8%, with an adherence rate of 0.9% among those not recruited. However, if schoolchildren are previously recruited the adherence rate reaches a value of 6.4%. There is a statistically significant association between recruitment and promotional activities (p<0,05) and between adherence and recruitment (p<0,05), which is maintained in each of the genders, categories, participation modalities and types of centers. binary logistic regression shows that promotion activity B, under-10 and under-12 categories, non-inclusive modality and privateconcerted ownership are positively and significantly associated with being recruited. Regarding adherence, being previously recruited, female gender and public ownership are positively and significantly associated with adhering to federated rowing. The main finding of the study is that there is an influence between promotion strategies and the level of recruitment and the recruitment itself influences the adherence.
- Publication
Journal of Sport & Health Research, 2024, Vol 16, Issue 2, p211
- ISSN
1989-6239
- Publication type
Article
- DOI
10.58727/jshr.97375