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- Title
Why disguise your STLE identity?
- Authors
Salek, Edward P.
- Abstract
The article discusses the rule of using and displaying logo of Society for Tribologists and Lubrication Engineers (STLE) by its members. It states that logo usage should not indicate endorsement of a member's business, and mentions STLE website that lists the proper usage of STLE affiliation on resume, business cards or letter heads. It also informs about the members receiving a welcome kit containing lapel pins for use of STLE affiliation to enhance their brand identity.
- Subjects
TRIBOLOGY; LUBRICATION &; lubricants industry; LOGOS (Symbols); BUSINESS cards; BRAND identification; SOCIETIES
- Publication
Tribology & Lubrication Technology, 2015, Vol 71, Issue 10, p8
- ISSN
1545-858X
- Publication type
Article