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- Title
DESIGNING HEALTH PROMOTION PROGRAMS BY WATCHING THE MARKET.
- Authors
Gelb, Betsy D.; Bryant, John Michael
- Abstract
More health care providers and payors are beginning to see health promotion programs as a significant tool for attracting patients, reducing costs, or both. To help design programs that take into account the values and lifestyles of the target group, naturalistic observation can be useful. The authors illustrate the approach in a study of pipeline workers that provided input for the design of nutrition and smoking cessation programs. INSET: Journal excerpt: A day on the pipeline..
- Subjects
HEALTH promotion; PATIENT education; PREVENTIVE health services; HOSPITAL health promotion programs; MARKETING; MEDICAL care; PUBLIC health; HEALTH education; MARKETING costs; PREVENTIVE medicine
- Publication
Journal of Health Care Marketing, 1992, Vol 12, Issue 1, p65
- ISSN
0737-3252
- Publication type
Article