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- Title
Participatory Graffiti as Invitational Rhetoric: The Case of O Machismo.
- Authors
Bates, Benjamin R.
- Abstract
This article engages the Brazilian O Machismo graffiti project as an example of invitational visual rhetoric. Although most understandings of graffiti as communication consider it to be a persuasive artistic form, O Machismo invites viewers to respond to its invitation to help complete the art project and collectively share in co-creating its message. Through an examination of the responses to the invitation that emerge to resist machismo and promote non-patriarchal understandings, the article offers some ideas about how an invitational visual rhetoric expands our previous understandings of graffiti.
- Subjects
GRAFFITI; MACHISMO; MASCULINITY; VISUAL communication; COMMUNITY arts projects
- Publication
Qualitative Research Reports in Communication, 2017, Vol 18, Issue 1, p64
- ISSN
1745-9435
- Publication type
Article
- DOI
10.1080/17459435.2017.1330276