Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleThe Impact of Product Usage Warnings in Alcoholic Beverage Advertising.AuthorsSmith, Sandra J.AbstractLooks at the product usage warnings in advertising alcoholic beverages. Role of television; Research method; Effects of product warnings on audiences.SubjectsUNITED States; ALCOHOLIC beverage advertising -- Government policyPublicationJournal of Public Policy & Marketing, 1990, Vol 9, Issue 1, p16ISSN0743-9156Publication typeArticle