Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title"Foreseeing" Marketing.AuthorsDeshpandé, RohitAbstractThe article discusses reports published within the issue including Christine Moorman and Roland T. Trust's article on the evolution of marketing.SubjectsPREFACES &; forewords; MARKETINGPublicationJournal of Marketing, 1999, Vol 63, Issue 4, p164ISSN0022-2429Publication typeArticleDOI10.2307/1252109