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- Title
From Embedded Knowledge to Embodied Knowledge: New Product Development as Knowledge Management.
- Authors
Madhavan, Ravindranath; Grover, Rajiv
- Abstract
Because new product development (NPD) teams are engaged in knowledge creation, NPD management should emphasize cognitive team processes rather than purely social processes. Using the notions of tacit knowledge and distributed cognition as a basis, the authors propose that the T-shaped skills, shared mental models, and NPD routines of team members, as well as the A-shaped skills of the team leader, are key design variables when creating NPD teams. The authors propose that trust in team orientation, trust in technical competence, information redundancy, and rich personal interaction are important process variables for the effective and efficient creation of new knowledge.
- Subjects
MARKETING of new products; MANAGEMENT of teams in the workplace; PRODUCT management research; INDUSTRIAL research; INDUSTRIAL management; KNOWLEDGE management research; STRATEGIC planning; BUSINESS planning; MARKETING strategy
- Publication
Journal of Marketing, 1998, Vol 62, Issue 4, p1
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224299806200401