We found a match
Your institution may have access to this item. Find your institution then sign in to continue.
- Title
6.0 MARKETING HISTORY AND THEORY.
- Abstract
The article contains a section of abstracts regarding Marketing History and Theory from various publications. Some of the articles include "A Useful Scope for Marketing," by Donald P. Robin from the publication, the "Journal of the Academy of Marketing Science;" "Changing Attitudes Through Balance Theory," by Robin T. Peterson and Charles Gross from the publication, "Business;" and "The Role of Advertising in Changing Concentration, 1963-1972," by Peter Asch from the publication, "Southern Economic Journal."
- Subjects
MARKETING; GROSS, Charles; ASCH, Peter; PETERSON, Robin T.; ROBIN, Donald P.; MARKETING theory; JOURNAL of the Academy of Marketing Science (Periodical); SOUTHERN Economic Journal (Periodical); MARKETING research; BALANCE theory (Social theory); MARKETING science; HISTORY
- Publication
Journal of Marketing, 1980, Vol 44, Issue 2, p111
- ISSN
0022-2429
- Publication type
Abstract