Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleCONSUMER AND INDUSTRIAL BUYING BEHAVIOR.AuthorsPeterson, Robert A.; Vinson, Donald E.AbstractThe article presents a review of the book "Consumer and Industrial Buying Behavior," edited by Arch G. Woodside, Jagdish N. Sheth and Peter D. Bennet.SubjectsCONSUMER &; Industrial Buying Behavior (Book); WOODSIDE, Arch G.; SHETH, Jagdish N., 1938-; BENNET, Peter D.; BUSINESS literature; NONFICTIONPublicationJournal of Marketing, 1978, Vol 42, Issue 3, p135ISSN0022-2429Publication typeBook Review