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- Title
Foreseeability of Misuse and Abnormal Use of Products by the Consumer.
- Authors
Trombetta, William L.; Wilson, Timothy L.
- Abstract
The article reports on the topic of products liability in the field of marketing. The authors focus on the roles of marketing managers when it comes to forecasting product misuse. The authors also consider decisions that can be made by marketing managers to prevent liability-related lawsuits resulting from product misuse. The concept of foreseeability, which was established to predict product misuse, is discussed in relation to legal actions including negligence, misrepresentation, and express warranty.
- Subjects
PRODUCT liability; LEGAL liability; CONSUMER law; CONSUMER protection; CONSUMER behavior; PRODUCT liability insurance; PRODUCT safety; MARKETING executives; NEGLIGENCE; FRAUD; MARKETING strategy; CONSUMER goods -- Law &; legislation
- Publication
Journal of Marketing, 1975, Vol 39, Issue 3, p48
- ISSN
0022-2429
- Publication type
Article
- DOI
10.1177/002224297503900309