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- Title
17. Research and Forecasting.
- Authors
King, Robert L.; Lawler, John V.; Peters, William S.; Wotruba, Thomas R.; Regan, William J.; Meissner, Frank
- Abstract
Several abstracts are presented for articles related to research and forecasting. They include "The Use of the Census of Manufactures in Industry Studies: The Pharmaceutical Industry," by Mickey C. Smith, Raymond Bennett, and Charles W. Hartman, appearing in the January 1967 issue of "The Southern Journal of Business," "A Bibliography of Marketing for Woody Plants and Related Nursery Products, 1944-1965," by Jules V. Powell and Dorothy M. Lundquist, appearing in the September 1966 issue of "Marketing Economics Division Report No. MP-1039," and "Standard Definitions of Broadcast Research Terms," published by the National Association of Broadcasters in January 1967.
- Subjects
RESEARCH; FORECASTING; MANUFACTURING industries; MARKETING
- Publication
Journal of Marketing, 1967, Vol 31, Issue 3, p98
- ISSN
0022-2429
- Publication type
Abstract