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- Title
15. Pricing.
- Authors
Kahler, Ruel; Wieland, John H.; King, Robert L.; Regan, William J.; Hindersman, Charles H.; Peters, William S.
- Abstract
Abstracts of articles related to pricing are presented. Articles abstracted include "Product Line Pricing," by Alfred R. Oxenfeldt, appearing in the July-August 1966 issue of "Harvard Business Review," "Should Banks Reprice Corporate Services?" by James P. Furniss and Paul S. Nadler, appearing in the May-June 1966 issue of "Harvard Business Review," and "Control of an Agent's Prices: The Simpson Case -- A Study in Antitrust Analysis," by James A. Rahl, appearing in the March-April 1966 issue of Northwestern University Law Review."
- Subjects
PRICING; PRICES; PRODUCT management; PRODUCT lines
- Publication
Journal of Marketing, 1967, Vol 31, Issue 2, p84
- ISSN
0022-2429
- Publication type
Abstract