Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.Title10. Foreign Marketing.AuthorsPenn, William S.; Regan, William J.; Luck, David J.; Fox, Harold W.; Smith, G.C.; Arnay, Oscar P.AbstractThe article presents abstracts of articles about international marketing. They include "The Case for Better Statistics," "Foreign Operations of U.S. Industry," and "Spain's New Economic Plan: Its Meaning for U.S. Business."SubjectsUNITED States; EXPORT marketing; INTERNATIONAL business enterprises; AMERICAN business enterprises; MARKETING; STATISTICSPublicationJournal of Marketing, 1964, Vol 28, Issue 2, p90ISSN0022-2429Publication typeAbstract