Back to matchesWe found a matchYour institution may have access to this item. Find your institution then sign in to continue.TitleINDUSTRIAL MARKETING.AuthorsPayne, Stanley L.; Roesti, Robert M.AbstractThe article reviews the book "Industrial Marketing," by Ralph S. Alexander, James S. Cross and Ross M. Cunningham.SubjectsINDUSTRIAL Marketing (Book); ALEXANDER, Ralph S.; CROSS, James S.; CUNNINGHAM, Ross M.; MARKETING; NONFICTIONPublicationJournal of Marketing, 1962, Vol 26, Issue 2, p113ISSN0022-2429Publication typeBook Review