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- Title
Differential Linguistic Content of Various Forms of Political Advertising.
- Authors
Gunsch, Mark A.; Brownlow, Sheila; Haynes, Sarah E.; Mabe, Zachary
- Abstract
Analyzes the language in three types of televised political advertisements shown in various regions during the 1996 presidential elections in the United States. Informal language and cognitive vocabulary used by positive advertisements to discuss social issues and achievement; Focus of negative advertisements on money and sensory processes and conveyed anger.
- Subjects
UNITED States; POLITICAL advertising; UNITED States presidential election, 1996
- Publication
Journal of Broadcasting & Electronic Media, 2000, Vol 44, Issue 1, p27
- ISSN
0883-8151
- Publication type
Article
- DOI
10.1207/s15506878jobem4401_3