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- Title
The role of radio in community engagement in the UAE: The case of the "Direct Line" program.
- Authors
Chookah, Mariam Ali; Moussa, Mohamed Ben
- Abstract
This study examines the role of Sharjah Radio as a medium of community engagement and development, focusing on the case of the Direct Line program. It seeks to investigate the extent to which the station and its prime show (the Direct Line program) contribute to building and enacting public opinion and awareness in the Emirates of Sharjah and UAE in general, and eventually to social and economic development. It also aims to study community participation and audience involvement in the Direct Line program. Drawing on the development communication theory, concepts of participatory communication, and community engagement, the study uses a quantitative research method, namely a survey. A sample of around 300 Emirati citizens (adult males and females) living in the city of Sharjah was selected using the convenience sampling method. The study concludes that Sharjah Radio's Direct Line program effectively contributes to community engagement and participation in the Emirate's efforts to produce a positive change in the local society. The findings indicate that the program is successfully involving its audiences in proposing issues for public discussion and policy decision and consideration, providing feedback and input on these issues, and in initiating and sustaining interaction and dialogue between various stakeholders in society.
- Subjects
COMMUNITY development; PUBLIC opinion; ECONOMIC development; STAKEHOLDERS; COMMUNICATION
- Publication
University of Sharjah Journal for Humanities & Social Sciences, 2023, Vol 20, Issue 1, p585
- ISSN
1996-2339
- Publication type
Article
- DOI
10.36394/jhss/20/1/18