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- Title
Market-Based Analysis: Apriori approach to analyze purchase patterns.
- Authors
Lekireddy, Bharadhwaj Reddy; Michael, G.; Reddybathina, Naga Sai Ram; Mohanty, Sachi Nandan
- Abstract
In this paper, a data mining approach has been developed to analyze customer behavioral patterns and to get a further idea of the scale of the products purchased. Using the approach we found the best and least performing products, the average number of the products that the customer is interested in buying, And using the apriori algorithm we can generate the frequent items which can be bought together which will help us in suggesting products for the customer to buy. Each pattern is supported by the support and confidence generated using the apriori algorithm.
- Publication
EAI Endorsed Transactions on Scalable Information Systems, 2023, Vol 10, Issue 5, p1
- ISSN
2032-9407
- Publication type
Article
- DOI
10.4108/eetsis.3355