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- Title
THE EFFECT OF LIFESTYLE ON THE DEMAND FOR ALTERNATIVE TOURISM.
- Authors
PEKTAŞ, Fatih
- Abstract
Tourism demand was strongly affected by cultural, social, personal, and psychological characteristics. Lifestyle is one of the personal and psychographic characteristics and this study was designed to investigate whether life style affects the demand for alternative tourism. This study was conducted in Aksaray, Turkey and study data were gathered from 402 participants, determined through convenience sampling method, via a questionnaire. Results of the multiple regression analyses demonstrated the effect of lifestyle on the demand for alternative tourism. Thus, this study revealed the importance of alternative tourism as a tourism product diversification tool according to target markets' lifestyle.
- Subjects
TURKEY; LIFESTYLES; ALTERNATIVE tourism; TOURISM -- Psychological aspects; MARKET segmentation
- Publication
International Journal of Management Economics & Business / Uluslararası Yönetim İktisat ve İşletme Dergisi, 2018, Vol 14, Issue 1, p187
- ISSN
2147-9208
- Publication type
Article
- DOI
10.17130/ijmeb.2018137581